When we sold the first Bonbowl around 2 years ago, I had the idea that Bonbowl would be used primarily by college students or twenty somethings living with roommates or in studio apartments. It was easy to picture a 22 year old coming home from class or work and using Bonbowl to make a bowl of mac and cheese for dinner. This is the target audience that we have successfully marketed to. So far they have been loving Bonbowl and all of our assumptions were correct. However, when looking at our customer data, we realized something very interesting that has made us change the way we market.
I have officially accepted the fact that college this year is going to be a little bit different. Like many of you, my university recently announced that all classes are going to be online this semester and many amenities such as the gyms, food halls and libraries will be open on a limited basis until further notice. While it's possible to find solutions to turn my dorm room into an all-in-one bedroom, gym, and library, I have been struggling how to best adapt my small 20x20 living space into a kitchen.
Bonbowl started in my 400 sq ft apartment, as a way to simplify my life and improve my eating habits. Living in a large city and working long hours has lent itself to many nights of eating dollar pizza or take out food at 9 PM on my way home from work. Despite my best efforts to cook wholesome healthy meals, I found I was only accomplishing this a few
Cauliflower rice is a great substitute for grains, especially if you are trying to follow a grain-free diet, like Whole 30 or Keto. However, it is fairly bland and does require quite a bit of assistance from additional ingredients and flavors. We wanted to share our top 3 cauliflower rice recipes that have enough flavor to keep us coming back for more.
The original inspiration for Bonbowl came when I was cooking oatmeal in the microwave and it boiled over, creating a mess as I was trying to run out the door in the morning. There is nothing like burning your hands on a scorching bowl covered in oatmeal slime to start your morning….